Goodbye, Mr Cube

Ron Noon explains the birth and examines the impact of a potent symbol of free enterprise.

Mr CubeHistory’s most famous sugar lump was ‘Mr Cube’, an animated cartoon character born in July 1949 in a climate of grey austerity, rationing and contentious nationalisation proposals. Mr Cube became sugar’s brand image, the company logo of Tate & Lyle and a symbol of political embarrassment and electoral setback for the Labour government in the February 1950 General Election.

To continue reading this article you will need to purchase access to the online archive.

Buy Online Access  Buy Print & Archive Subscription

If you have already purchased access, or are a print & archive subscriber, please ensure you are logged in.

Please email if you have any problems.