How the British Council Made a Soft Power Superpower

The British Council was founded to help the world better understand Britain and to fight fascism. As times changed, so did its remit.

British Council illustration © Ben Jones/Heart Agency.

In 2021, the government’s Integrated Review – published with the title ‘Global Britain in a Competitive Age’ – described the UK as a ‘soft power superpower’. The review justified this assessment by singling out the UK’s strengths in the arts and sciences, as well as the BBC, the number of foreign students studying at UK universities and the nation’s sporting achievements.

To continue reading this article you will need to purchase access to the online archive.

Buy Online Access  Buy Print & Archive Subscription

If you have already purchased access, or are a print & archive subscriber, please ensure you are logged in.

Please email if you have any problems.