Jump to Navigation

Streamlining Shopping

Print this article   Email this article

Louise Curth, Gareth Shaw and Andrew Alexander explain how the British supermarket was born.

Shopping for food in supermarkets is such an everyday part of life that, for many people, it is hard to imagine a time when such shops did not exist. There are many older people, however, who remember when most groceries were sold in small, simple ‘counter-service’ shops. Only half a century ago, most food was acquired from staff who would pick, weigh and wrap it. In a society where personalised service was the norm, few retailers believed that Britons would ever be willing to join their American cousins in ‘wandering round a store hunting for goods’.

 This article is available to History Today online subscribers only. If you are a subscriber, please log in.

Please choose one of these options to access this article:

Call our Subscriptions department on +44 (0)20 3219 7813 for more information.

If you are logged in but still cannot access the article, please contact us

About Us | Contact Us | Advertising | Subscriptions | Newsletter | RSS Feeds | Ebooks | Podcast | Submitting an Article
Copyright 2012 History Today Ltd. All rights reserved.