Website Advertising Specifications

Site Statistics

Monthly pageviews: 1,420,000
Unique visitors: 933,000
Geographic spread: North America 56%, UK 18%, Europe 10%, Asia 8%, Oceania 6%, Africa 2%, Other 2%

(Data correct as of March 2017)

Leaderboard

Runs across the top of the site. When viewed on mobile the artwork shrinks down appropriately so text, calls to action etc. should be made large and clear.

Dimensions: 728px (w) x 90px (h)
Accepted file types: JPG, GIF, PNG
Video and audio: must be user-initiated on click / tap; must have mute button, with 'muted' as default state

MPU

Mid-page unit; appears in the right hand column on desktop view and at the bottom of the page in mobile view. Ad must be clearly demarcated from content (i.e. it needs a border around it and cannot mimic or be similar to colours on site)

Dimensions: 300px (w) x 250px (h)
Accepted file types: JPG, GIF, PNG
Video and audio: must be user-initiated on click / tap; must have mute button, with 'muted' as default state

Newsletter

Appears at the bottom section of the weekly newsletter (click here for an example)

Dimensions: 550px (w) x 350px (h)
Accepted file types: JPG, PNG, GIF
Video and audio: not permitted