French Anti-Americanism and McDonald's

The year is 1930, the writer Georges Duhamel, popular Parisian commentator:

I was born in a country whose soul, inhabitants and products are diverse, motley, changing and ingenious. From milk, this simple and elementary food, we Frenchmen know how to make more than 100 kinds of cheese. All are good, healthy, strong, substantial and amusing. All have their history, character and role. In this feature alone, I recognise the genius of my country, in it I understand that she has produced so many great men in all professions ... I belong to a peasant people which has cultivated lovingly for centuries 50 different plums and which finds in each one a deliciously incomparable taste.