Pulp Fiction

Marketed as the taste of French summer, Orangina’s origins are complicated.

Shake up: Orangina bottles, 1993. Getty Images
Shake up: Orangina bottles, 1993. Getty Images


In a sleek advertisement poster designed by the French artist Bernard Villemot in 1953, an orange peel curls in the shape of a parasol against a blue background. It suggests carefree summer skies and the Mediterranean – idealised Frenchness in a bottle. This and 16 subsequent posters – all for Orangina – became some of the most famous creations of Villemot’s distinguished career.

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