Selling Socialism: Marketing the Early Labour Party

Party strategists are no new phenomenon, Dominic Wring says; the Labour Party has always been concerned with marketing its brand image.

Labour gets to grips with reform of the House of Lords, 1906A memo to Tony Blair from his chief strategist Philip Gould, published in 2000, described 'New' Labour as a 'contaminated brand'. It graphically underlined the way marketing has come to dominate modern politics. Gould's correspondence further explored how the party might set about winning over the public a year in advance of the general election (in which Labour was, of course, to be comfortably re-elected).

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