Selling Socialism: Marketing the Early Labour Party
Party strategists are no new phenomenon, Dominic Wring says; the Labour Party has always been concerned with marketing its brand image.
A memo to Tony Blair from his chief strategist Philip Gould, published in 2000, described 'New' Labour as a 'contaminated brand'. It graphically underlined the way marketing has come to dominate modern politics. Gould's correspondence further explored how the party might set about winning over the public a year in advance of the general election (in which Labour was, of course, to be comfortably re-elected).