Goodbye, Mr Cube
Ron Noon explains the birth and examines the impact of a potent symbol of free enterprise.
History’s most famous sugar lump was ‘Mr Cube’, an animated cartoon character born in July 1949 in a climate of grey austerity, rationing and contentious nationalisation proposals. Mr Cube became sugar’s brand image, the company logo of Tate & Lyle and a symbol of political embarrassment and electoral setback for the Labour government in the February 1950 General Election.
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